Hi, I'm Joel.

I'm a coach
who knows how
common it is to feel alone as a new leader.

The skills that got you here aren't the same ones that will sustain you here...

Your success as an individual contributor is a big reason you’re in the place you are today.

But now, your landscape has changed. Your individual achievements no longer matter as much as the achievements of your team. 

Delegation, strategy, feedback — there’s a lot to learn and it’s easy to get overwhelmed.

I’ve been there.

Joel Hoekstra Branding 177
Joel Hoekstra Branding 51

I can help.

I spent over a decade in some of the largest, fast-paced tech companies like Uber, Meta, and Square. That's where I honed my skills as a people leader and learned to mentor and guide a team.

Each leader is unique and my coaching is designed specifically around you.

We'll work through your limiting beliefs and help you develop greater confidence so you can show up as the authentic & impactful leader you are.
Book a free Intro call

Testimonials

More Testimonials

He keeps your best interest at heart...

He keeps your best interest at heart and provides guidance that is based on his experience working in top tech companies as well as adjusting strategy based on your personal unique situation.

Narmina

sr program manager, meta

Ability to adapt his communication style...

The ability to adapt his communication style to multiple audiences (technical, non-technical, and executive leaders) and to break complex knowledge down into easily digestible pieces is one of Joel’s greatest assets.

Shauna

people leadership, meta

Exactly what I needed to get the best results possible.

Whenever I needed help brainstorming, cleaning up a presentation for leadership, or unblocking any obstacles, Joel always made the time and effort to make sure I had exactly what I needed to get the best results possible.

kimberly

product analytics, uber

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